17 June, 2012

The power of language

How would you translate ?

negative patient health outcome - death
area denial munitions - landmines
non-core promise - lie
terrain alteration - aerial bombing
transfer tubes - body bags
pre-emptive strike - unprovoked attack
pain compliance / tough questioning - torture
downsizing/right-sizing - sacking of workers
servicing the target - killing the enemy
unintended benefit leakage - fraud

George Orwell knew the power of language. 

In 1984, the Government of Oceania proclaimed these absurdist contradictions (war is peace, freedom is slavery, ignorance is strength) with such ferocious frequency until society came to believe them as truths.